CCT356-+Online+Ad+Design

Based on course readings and discussion, design an ad campaign for a client of your choosing. The ad campaign should have three forms of advertisting and the campaign/messaging/style should be consistent among them all (i.e., someone who sees a banner ad and a skyscraper ad should find it clear from design and copy that it's the same campaign.)
 * Online Ad Design (Due March 1, 15%) **



XDBakery is an international bakery that has 30 locations in Canada so far. As far as chains go, this is a relatively small amount and might be unknown to a lot of people. XD Bakery is a bakery that also serves freshly made sandwiches, as well as baking gourmet breads. Bakeries as a whole are a dying breed, and XD Bakery practice of creating a consumer experience as part of their business model by providing cafes in some of their locations. This increases their clientele as there is a return to the coffee shops and away from the fast food restaurants.

The main objecting of the 3 part ad campaign is to use social networks in order to spread of XD Bakery. Through email, facebook and a landing page (either on facebook or externally), each of these are engineered to lead back to XD Bakery's homepage. Social networking has made advertisements very easy to target specific groups. Facebook releases general information on a member which can then be fine tuned by advertisers. Age group, location (or school, home or work) are all very important data that can be used to target the audience and not sell ads to people that will dismiss it, and therefore waste money.

Online ads are useful tools of not just selling a product, but by information that can be gathered. Being able to track where users are coming from (referrals) is useful and could tell you what you are doing right or wrong. Geo tracking is also useful, because seeing where people are reading you from could help narrow your target even more, or discover some that you previously dismissed. Even tools like motion charts can tell you were the users were focusing at (via mouse ) and even help you revamp your website if users are having difficulty finding a page or what-not. XD Bakery can definitely benefit from online ad campaign as the internet is the best audience to throw your cast into and getting results.

Email newsletter wireframe
Attached is a wireframe concept of a newsletter for XD Bakery. It uses the familiar 2 tone colours of Pink (Red:184,Green:63, Blue 114) and grain (Red:188, Green 190, Blue 169) this is a repeated motif of XD Bakery and is used to build connects of its name to its colours. Newsletters can be very useful, as it targets people who have signed up to receive it, and can be used to build customer loyalty and generate a following by tempting followers with new products or deals. Newsletters in general are targeted advertisements, and is therefore very effective.

Facebook Sidebar ads


Facebook requires an ad that is no bigger then 110 pixels x 80 pixels which gets resized to 1.83 inches x 1.33 inches. Pdf reader may resize the image (switch the value to 100%), but the 2 ads are actually the optimized size for facebook. Facebook requires a minimum of 2 ads for their sidebar, but many get around that by added the same ad twice. When clicked these ads can either lead to a landing page that is either on facebook, a seperate ad (or the below landing/popup ad) or to the homepage.

Pop-up / Landing page ad
Popup ads are annoying, but there is something to be said about bad publicity. For every 100 that is hastily closed, there might be a person that actually follows through with the popup. However, if the popup approach is not approved, it can still be a landing page (although not as effective as a pop up)